Peter teamed up with noted film-meister Ashley (Innovator) Smith to produce this spot for the American Red Cross.
Smith went to Breezy Point, Brooklyn in the immediate aftermath of hurricane Sandy to capture stunning footage of the immense destruction and the inspiring stories of neighbor-to-neighbor help.
While there, he saw Red Cross volunteers working tirelessly to help alleviate some of the suffering. It was that which inspired him to bring his footage to forkandles where Peter (editor, score, and VO) crafted this appeal for helping the organization which is dedicated to helping others.