Two forkandles boys (Eric Weigeshoff & Peter Darmi) double teamed for the Acme Idea Co. to produce a stunning new Duracell spot which highlights the Roche Accu Check blood sugar meter which can literally go ...anywhere!  Even up the side of a huge, sheer cliff! Eric took the helm as Creative Director / Art Director, and Peter created the score and sound design. The spectacular footage was captured by Steve Richert during his year-long climbing odyssey "Living Vertical" which he undertook … [Read more...]